Our Story

Family-owned, Swedish design, Made with care

Our story begins in 2002 in the north part of Sweden, Östersund, when Lena Jonsson Näslund founded Snö of Sweden. Already from the start the idea was to create a timeless brand with exclusive products, available for everyone. The design should be simple with intriguing details that create something unique. In this spirit, our journey continues with creating and producing classic jewellery for all occasions. Through hard work and an eye for details, Snö of Sweden has become a brand that continues to develop. The company is still owned and run by the Jonsson Näslund family, but have since the beginning grown into a lager family of dedicated coworkers and around 600 retailers around the world.

The team

We are a team situated in split locations and with various functions, ranging from design, economics, creatives, warehouse to production. No matter if we work from our head office in Östersund, our creative office in Stockholm or in our production in Beijing, we are all equally important and all functions bring value to our brand and company. This is what make us strong and able to deliver jewelry/a brand that we are proud of.